About

🎨 Visual Design | 📊 Marketing Analytics | 📝 Creative Communications

With a strong background in marketing and creative storytelling, I bring an extensive skill set in visual design and a deep understanding of the power of storytelling to captivate audiences. Throughout my career, I have worked both independently as a freelance designer and collaboratively in a corporate setting, bringing a versatile skillset that transcends traditional boundaries.

🌟 Visual Design Excellence: I excel in creating captivating visual designs that communicate brand messages effectively. With an extensive background in illustration and visual design, I excel at storytelling through the visual medium. I believe that design is more than just aesthetics, it is the art of creative storytelling and this informs my strategy for every project I undertake. By carefully crafting visual narratives, I help brands convey their messages with clarity and explore outside-the-box approaches.

🔍 Marketing Data Analysis: Beyond visual design, I possess a keen ability to analyze marketing data to drive successful campaigns. I have experience conducting primary research studies, including brand lift studies and advertising recall studies. Working closely with 1st and 2nd party research vendors, I gather valuable insights that inform strategic decision-making.

🚀 Independent and Adaptable: As a highly independent and adaptable professional, I thrive in fast-paced environments. I have a proven track record of managing projects with little to no supervision, consistently meeting deadlines, and exceeding expectations. My ability to quickly learn new technologies and techniques enables me to stay ahead of industry trends.

📣 Compelling Storytelling: Storytelling is at the heart of what I do. Drawing on my background in visual design, copywriting, and post-marketing campaign analytics, I craft engaging narratives that resonate with audiences. I understand the power of emotion and persuasion, utilizing storytelling to drive brand loyalty and achieve business objectives. My experience in developing corporate pitch decks and proposals has contributed to winning new business opportunities.

Get in Touch!

I am currently available for freelance illustration work, let me know what projects you have in mind!

Please feel free to send me an email at hualilee.art@gmail.com
LinkedIn: www.linkedin.com/in/hualilee

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